Personalization is one of the most effective strategies to engage and retain customers and increase average lifetime value. From email marketing and promotions to product recommendations, there are many personalization strategies you can leverage to drive growth.
A mobile-first approach is paramount to a successful B2C strategy. We can help you build a fully responsive shopping experience that allows consumers to shop anywhere, anytime, or any device.
We’ll work with you to develop merchandising strategies that optimize conversion and increase average order value. From seasonal promotions to holiday readiness, our marketing experts will support your merchandising strategy year-round.
We’ll develop a multi-site architecture that allows you to easily launch additional brands and sites. Leveraging a common infrastructure, integrations and processes, you can expand your business by reaching new geographies or new market segments.
We begin each engagement with a strategy and discovery process. Together, we'll define your B2C commerce strategy and develop a detailed requirements definition. From there, we'll create, review, and refine the initial wireframe that will guide further development. We are guided by best practices, gleaned from hundreds of successful implementations.
During the experience design process, we'll define personas and users, and develop the information architecture for your site. From there, we'll make any necessary modifications to the wireframe and map out interaction design. We'll then continue to creative design, including overall look and feel, site design, visual brand language, style guide development, and production. Throughout the process, we will continue to review and reinforce best practices.
During the development process, we'll work on the site configuration, front-end development, technology integrations, platform customizations, and documentation required for hand-off to support. Leading up to launch, we'll focus on user training, content planning, and knowledge transfer for support, to ensure a successful site launch.
Once your site is live, our support team monitors your site 24/7 to ensure optimal performance, and will resolve any issues that may arise. Post launch, our support team provides enhancement services aligned with your strategy and plan.
Post-launch, our digital marketing team will function as an extension of your internal team to develop and execute marketing strategies and campaigns to drive more traffic and conversion on your site.
B2B buyers expect a B2C commerce experience, but the B2B customer journey can be very different. You need a brand-centric, engaging commerce experience that is customized to the needs of your industry, organization, products, and customer.
It’s critical to understand how your customer interacts with your brand. What are the persona types? Is contract pricing a factor? How do they prefer to get their customer service? Understanding your customer will help you tailor the experience to their preferences, from personalized marketing to payment.
For many organizations, ecommerce is an entirely new way of doing business, requiring process re-engineering across the company — customer commitments, company culture, cash investments, and sales capabilities.
Organizations are often paralyzed by the realization that digital commerce could potentially upset – and even anger – the existing ecosystem of sales reps, distributors, retailers, and dealers. With careful thought, planning, and collaboration, channel conflict can be overcome with mutually beneficial strategies that deliver long-term success.
We begin each engagement with a strategy and discovery process. Together, we'll define your B2B commerce strategy and develop a detailed requirements definition. From there, we'll create, review, and refine the initial wireframe that will guide further development. We are guided by best practices, gleaned from hundreds of successful implementations.
During the experience design process, we'll define personas and users, and develop the information architecture for your site. From there, we'll make any necessary modifications to the wireframe and map out interaction design. We'll then continue to creative design, including overall look and feel, site design, visual brand language, style guide development, and production. Throughout the process, we will continue to review and reinforce best practices.
During the development process, we'll work on the site configuration, front-end development, technology integrations, platform customizations, and documentation required for hand-off to support. Leading up to launch, we'll focus on user training, content planning, and knowledge transfer for support, to ensure a successful site launch.
Once your site is live, our support team monitors your site 24/7 to ensure optimal performance, and will resolve any issues that may arise. Post launch, our support team provides enhancement services aligned with your strategy and plan.
Post-launch, our digital marketing team will function as an extension of your internal team to develop and execute marketing strategies and campaigns to drive more buyers and conversion on your site.
SAP Hybris Marketing enables you to efficiently aggregate structured and unstructured data from all relevant sources, online and offline. Historical and current data from customer interactions can be combined with each other, enriched and utilized with ease.
Get to know your customers through the intelligent combination of data management and analysis of user behavior. Identify the individual motivations and preferences of each existing and potential customer and then make your marketing messages relevant to each of them personally.
The analytical segmentation and selection of target groups with SAP Hybris Marketing provide the basis for making appropriate offers to your customers at the best time and at their preferred customer touchpoint, ensuring an individual sales approach.
SAP Hybris Marketing helps you to prepare and launch the appropriate contents and calls to action for a well-targeted, customer-specific sales approach. SAP Hybris Marketing gives your messages relevance – for each individual customer.
SAP Hybris Marketing enables you to monitor multi-channel interactions and reactions and use the information collected to deliver individual offers or recommendations in real time to all customer touchpoints across all channels. This means that you can make the best possible decisions at the right time and are able to respond quickly to rapidly changing customer requirements and consumer trends.
SAP Hybris Marketing enables you to comprehensively monitor and assess your campaigns across all customer touchpoints. Through reporting solutions that can be tailored to your specific requirements, SAP Hybris will help you to keep an overview of your campaign results and your budget utilization and to take the lessons learnt into account for your future campaigns.
SAP Hybris Marketing Data Management is the foundation of the marketing solution. This module provides you with a complete overview of your customer interactions and enables you to assess them according to their implicit and explicit behavior, across all channels. This facilitates the collection, processing, and real-time synchronization of customer data from all available data sources.
SAP Hybris Marketing Segmentation enables you to segment large customer target groups in diagrams simply and rapidly using relevant parameters and thereby identify well-defined target groups for your campaigns.
Planning and control are crucial success factors for an automated and differentiated campaign strategy. With SAP Hybris Marketing, you can structure, plan and monitor your multi-channel communication processes effectively in all phases, employing automated means that minimize resource use.
SAP Hybris Marketing Recommendation enables you to create and manage recommendation models. These models provide your customers with the relevant product recommendations in real time, simultaneously on various sales channels. That is the way to translate customer interest into conversions. Thanks to personalized recommendations in real time you can very easily enhance the efficiency of your customer engagement in your shops and utilize the full potential of cross and up-selling.
SAP Hybris Marketing Planning supports you comprehensively with budget planning, programs, and expenditure. Even marketing experts can benefit from it as it helps them to perform their campaign and expenditure planning in a simple and intuitive manner. The calendar provides you and your team with a general overview about ongoing and planned marketing activities.
SAP Hybris Marketing Insight offers fast and direct insights into all customer data to Sales and Marketing. This solution allows several millions of orders, invoices and financial data to be analyzed in real time. In addition, marketing managers can check the effectiveness of marketing investments. This dashboard contains the most important key performance indicators (KPIs) for marketing effectiveness.
